Every time I go to a new country, one of the first things I love to do is go and spend a good hour in the grocery store. Call me a nerd, but I love looking at what foods are popular and different from the States and how they choose to market these foods. For example—why in the world is the baby food next to the spices and why are the baking supplies 3 aisles away next to the cleaning supplies? In a quick jaunt through the aisles of a supermarket, you can determine what is important in a culture when it comes to food (and everyone has to eat right?!). Here, the shops aren’t as bit as they are in the states and there is a LOT of fresh produce. The juice and crisps (that’s chips to all you Americans out there...chips here are french fries) aisles are HUGE and freezer section is relatively small.
I love looking at the way they choose to display and market their food as well. What kinds of things are important that I should know about with my food? Is it healthy? Does it fill you up?? Does it come in biltong flavor?? I could go on and on about the store and how it is set up; but I won’t bore you with my marketing analysis of the grocery today. Watch out, I may unpack these ideas in a later post! For now, I will leave you with a few products I found hilarious in the stores. I think from time to time I will give a little Cape Town product update with other random and funny things I see. Enjoy!
- What happens when you run out of Eet-Sum-More and you still want more?
- What is the difference between creamy and smooth? (Note--ingredients and health facts are exactly the same)
- Why do the peanut butter mascots appear to be flirty? (Text from left to right: "I'm creamy and ultra dreamy" "That's caramel crunch for the wild bunch" and "I'm smooth, want my autograph?")
That is awesome! I love your questions at the end. The answers are simple though.
ReplyDelete1. Eat the box. Then you wont have anything to suggest "Eeting-sum-more"
2. Creamy is the feminine version. Smooth is masculine.
3. Peanut Butter is sexy.
Next questions?
Also, did you know in America the milk and eggs are at the back of the store so you have to walk all the way to the back and pass all the other products? There is a lot of psychology to how grocery stores are set up, I wonder how much is implemented abroad.
I can totally related on the geekiness though. Especially after working at a grocery store for a while.
I can't wait to see what you come up with next and I can't answer any of your questions..........never thought about milk and eggs being where they are for a reason. I always thought it was just random. Hmmmmm! Interesting.
ReplyDeleteCall me a nerd again, but I actually studied the way grocery stores are set up in one of my marketing classes--it's all about product placement! But I do wonder how much goes into that here---hmmm....I think this means another trip to the grocery for me... :)
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